The plot of «Cinderella» transformations in the texts of Russian distractive Internet discourse: gender aspect

The article analyzes semantic and axiological transformations of the classical fairy-tale plot «Cinderella» being observed in such verbal creolized texts Runet distractive discourse as anecdotes, jokes, statuses, demotivators, memes. These anonymous variative speech products are regarded samples so called «naive» gender knowledge. Being an inalienable part Russian Internet discourse, they constitute valuable resourse information about speaking users spontaneous beliefs actual order. author defines dynamically broadening formation theme agenda having different nature, structural organization, linguostylistic specifics genre parameters, containing implicit senses producing its own discoursive dominants, values antivalues. specifies that name heroine is a usual connotative literary anthroponym which plays essential role organization space created texts. quantitative analysis results show 75 % revealed text Cinderella contain explicit senses, represent typical femininity masculinity images perform marriage romance reveals 93 all gendered clearly express negative evaluation generalized feminine image (126 items, 57 total number), masculine (58 26,2 %), (29 texts, 13,1 but some both social institution one categories. vagrant with key images, motives axiologemes become object mocking carnivalesque reinterpretaton users. shows source main components occurring modern cyberlore artifacts suffer grotesque transformations. That leads to concepts «Love» «Marriage» deaxiologization creating negatives masculinity.